05 Nov Home Mortgage Business Marketing
With increases in interest rates, it is starting to hit the mortgage business. Fewer are looking for refinancing and real estate sales are slowing. This means it’s time to up your marketing game, as there are fewer takers. With this in mind let’s talk a little about your online marketing and your advertising.
Your new assignment is to reach more people to garner the same number of sales. To do this you need to start talking to potential customers as if they are sitting with you over a cup of coffee. You know the questions that the lenders will ask, and by now you know the questions your future customers will ask.
So with this in mind let’s look at a sample that you can customize for a website, brochure, mailer, or for email or social media.
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Do you want to own your own home? Do you want to buy a bigger home? Are you home shopping now but need pre-loan approval to stay in the running as you make an offer on your dream home? We want to take the stress out of qualifying for a home mortgage – no surprises, add-on fees. Always working hard for you every step of the way – and advising you of everything upfront.
Our company has 30-years of experience in the mortgage business. We don’t work for a bank. We don’t work for a direct lender. We work for “YOU” and we are on your side to win! We are able to get you wholesale pricing by shopping many sources, and with lower overhead costs and the efficiency that comes with experience, you pay lower fees.
We can get you the best rate, and have the track record to prove it. If the deal doesn’t get done, we don’t get paid, so we work extremely hard to get you the mortgage you need and is appropriate for your real estate purchase.
Depending on your situation, we have a number of potential options – we will help you choose the best strategy for you. Much will depend on how much you are looking to borrow and verification of your current financial situation:
1. Credit Score
2. Current Income
3. Outstanding Debt
4. Personal Funds (Savings)
We can help you with government -guaranteed loans such as FHA, USDA/RHA (rural home loan), or VA Loans. You will have the choices of a Fixed Rate Mortgage of 15 or 30 years, or an Adjustable Rate Mortgage (ARM). If you need a Jumbo or Super Jumbo real estate loan we can do those too.
If you are trying to buy a home but will not close on the sale of your current home in time, we can help get you with a Bridge Loan to close that time gap. Remember: we work for you. We are on your side to fulfill your needs, desires and real estate dreams – within reason of course. All we ask is for a chance to earn your business.
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Now it’s your turn to take this sample and re-arrange it in a way that fits the dynamics of your business and then, you can hit the road with some new marketing to make up for the temporary slow-down in the mortgage industry.